Bruce Springsteen has been supporting the Food Bank of New Jersey for over 23 years now. The Boss has donated proceeds from his concerts and even encouraged food drives at his concerts. Now he’s going to be a part of an advertising campaign entitled, “We Can’t Let This Bank Fail!”

According to an article at Time.com, this economy is affecting food banks and leading to stepping up their food drives and even rationing supplies. They’re hopeful that by making Bruce Springsteen as the face of the food bank they’ll be able to feed all of the state’s hungry people.

Rock on, Bruce. You still have our back in New Jersey.

Image via Craig O’Neal via Wikimedia Commons