Variety has launched a non-profit initiative geared towards raising the awareness of philanthropic causes. The campaign will kick off in October with the Variety Power of Youth auction to benefit the St. Jude’s Research Hospital.

Supporting the Power of Youth program are Mily Cyrus, Dakota Fanning, Emma Robers, Hilary and Hayley Duff, Elijah Kelly, Ashley Tisdale and Raven Symone. Isn’t it nice to see famous kids acting in a positive manner for a change?

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